Subject Code
TMGT
Course Number
3309
Course Long Title
Marketing for Managers
Course Description
TMGT 3309. MARKETING FOR MANAGERS. (3-0-3)
This course addresses the overview of marketing mix, functions, processes, and impact predictions and assessments. The course includes identification of consumer and organizational needs and the relationship of environmental issues. Students will identify the marketing mix components in relation to market segmentation; explain the environmental factors that influence consumer and organizational decision-making processes; complete a marketing plan; and use assessment methodology to predict impact on organizational performance. Assessment Levels: R3, E3, M3. 52.0201
This course addresses the overview of marketing mix, functions, processes, and impact predictions and assessments. The course includes identification of consumer and organizational needs and the relationship of environmental issues. Students will identify the marketing mix components in relation to market segmentation; explain the environmental factors that influence consumer and organizational decision-making processes; complete a marketing plan; and use assessment methodology to predict impact on organizational performance. Assessment Levels: R3, E3, M3. 52.0201
CIP Code
52.1401 - Marketing/Marketing Mgmt, General