Subject Code
COMM
Course Number
2327
Course Long Title
Principles of Advertising
Course Description
COMM 2327. INTRODUCTION TO ADVERTISING (3-0-3)
Fundamentals of advertising including theory and strategy, copywriting, design, and selection of media (not sophomore level) Assessment Levels: R2, E2, M1. 09.0903
Fundamentals of advertising including theory and strategy, copywriting, design, and selection of media (not sophomore level) Assessment Levels: R2, E2, M1. 09.0903
CIP Code
09.0903 - Advertising