COMM2330

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Introduction to Public Relations

Subject Code

COMM

Course Number

2330

Course Long Title

Introduction to Public Relations

Course Description

COMM 2330. INTRODUCTION TO PUBLIC RELATIONS (3-0-3)

Principles, history, theory, ethics and practice of public relations in a variety of organizational settings; elements of strategic management of public relations and case studies in public relations. Assessment Levels: R3, E3, M1. 09.0902

CIP Code

09.0902 - Public Relations/Image Management